Making invisible patterns visible
to drive better decisions.
The digital home of Andrew Komaromy, VP of Software Product Management at Environics Analytics. Exploring the intersection of software, artificial intelligence, location intelligence, and strategic product leadership.
A product leader in the business of finding patterns worth acting on.
Andrew began his career as a software developer, drawn to the craft of turning ambiguous problems into working systems. Over time it became clear that the highest leverage was not in writing more code, but in deciding which problems deserved to be built in the first place.
Today he serves as Vice President of Software Product Management at Environics Analytics, leading the strategy and evolution of enterprise SaaS platforms that help organisations understand consumers, markets, and places at scale.
Outside the day job, Andrew is building Mapping Potential, a platform dedicated to helping leaders and organisations find hidden relationships and build better products through artificial intelligence, spatial analytics, and disciplined product thinking. It brings together essays, video, keynote speaking, and strategic advisory under one voice.
From engineer to strategist to product leader.
A career shaped by a stubborn belief that the most valuable work sits between disciplines, where engineering, geography, analytics, and strategy start to speak the same language.
Vice President of Software Product Management
Leading the strategy and evolution of enterprise SaaS analytics products used by Fortune 500 organisations to understand consumers, markets, and places.
Founded Mapping Potential
Established the personal platform for long form writing, YouTube media, keynote speaking, and executive advisory across AI, product, and spatial thinking.
Software Engineer to Product Strategist
Moved from writing code to deciding which problems were worth solving, blending engineering rigour with location intelligence and analytics.
Software Development
Started as a software developer building the technical foundations that continue to shape a hands on, systems minded approach to product leadership.
Six ways I work with leaders and organisations.
Engagements are tailored to the goals and reality of each organisation. Most begin with a focused strategic diagnostic, then evolve into workshops, coaching, or longer term advisory partnerships.
AI Strategy & Transformation
Identify where AI creates real business value, prioritise the workflows worth automating, and integrate practical models into products and decisions.
Product Strategy & Leadership
Vision, customer discovery, roadmap design, prioritisation, and the operating models that let a product organisation move with confidence.
Consumer & Market Intelligence
Demographics, segmentation, mobility, and analytics translated into a clear picture of the customer and the competitive landscape.
Data & Analytics Strategy
Turn raw data lakes into decision support engines and analytics products that meaningfully change how the business operates.
Location Intelligence & Spatial Analytics
Geographic thinking applied to site selection, territory planning, customer acquisition, and long horizon investment decisions.
Keynote Speaking & Executive Workshops
Engaging keynotes and interactive workshops on AI, product management, consumer intelligence, and the future of technology.
Selected work and strategic frameworks.
A curated view into high impact challenges spanning enterprise analytics, spatial decision support, and pragmatic machine learning inside real product portfolios.
Evolving a Flagship Analytics Platform
Reframing a decade of enterprise analytics assets into a modern, integrated platform that Fortune 500 teams actually reach for on a Monday morning.
Geography as a Strategic Lens
Building decision support that lets executives see demographic and mobility patterns across markets, and act with the confidence that comes from real ground truth.
Pragmatic Machine Learning in Products
A methodology for weaving machine learning into product portfolios without theatre, focused on the small set of decisions where a model changes the outcome.
Essays, ideas, and conversations.
Long form writing, video, and speaking on the intersection of AI, product, geography, and strategy. Read them, subscribe, or share the ones that land.
The Geography of Artificial Intelligence
Why the next wave of AI value will be unevenly distributed, and how leaders can read the map.
Deciding What to Build
The most valuable product decision is almost always the one you did not make.
Decoupling Noise from Signals
A working method for reading real customer behaviour when every dashboard is screaming.
Ideas worth reading, delivered once a month.
A quiet monthly note with new essays, talks, and things worth reading on AI, product, and geography. No noise, no filler, and easy to unsubscribe.
Private. Thoughtful. Never sold.
Start the conversation.
Share a few details about the engagement and I will personally reply within two business days. Every conversation is confidential and unhurried.
Toronto, Canada. Available worldwide.
Reach out directly, or use the form. All inquiries are handled personally.
Every message is read personally, not filtered by an assistant. Whether it is a boardroom keynote, a quiet strategy call, or an idea you would like a second set of eyes on, share the shape of it and I will respond with something useful.