Making invisible patterns visible
to drive better decisions.
I'm Andrew Komaromy. I lead product management for enterprise analytics software as VP of Software Product Management at Environics Analytics. Separately, I'm building Mapping Potential — my own platform for writing and speaking about AI, product, and geography.
Helping leaders find patterns, solve problems, and build what matters.
I'm Vice President of Software Product Management at Environics Analytics, where I lead product management for enterprise analytics software. My teams build the tools organisations use to understand consumers, markets, and places. This is my executive role, and it's where most of my week goes.
Mapping Potential is separate from my day job. It's my personal platform for writing, video, and speaking about AI, product, and geography — a place to think out loud about how location, data, and behaviour reveal patterns worth acting on. Advisory work grows out of it when the fit is right, but the writing comes first.
What I'm thinking about.
Writing, video, and talks on AI, product, and geography. This is the best way to get a sense of how I think.
The Geography of Artificial Intelligence
Why the next wave of AI value will be unevenly distributed, and how leaders can read the map.
Deciding What to Build
The most valuable product decision is almost always the one you did not make.
Decoupling Noise from Signals
A working method for reading real customer behaviour when every dashboard is screaming.
From developer to product leader.
My work has always sat between disciplines. Engineering taught me how things get built; geography and analytics taught me how to see patterns in how people behave. Here are the decisions that shaped the path.
Vice President of Software Product Management
I lead product management for enterprise analytics software: what we build, who it is for, and why it matters. The work pulls together everything before it — engineering, analytics, geography, business strategy, and now AI.
Building Mapping Potential
Separate from my day job, I write essays, record video, and speak about AI, product, and spatial thinking. It is where I work out my own ideas in public, and advisory work grows out of it when the fit is right.
Geography and spatial analysis
I studied geography and spatial analysis because I was curious about something specific: how location, data, and human behaviour combine to reveal patterns that are not obvious at first glance. It changed how I look at every problem since.
From writing code to choosing what gets built
At some point I realised my biggest contribution was not the software I wrote. It was deciding which problems were worth solving and helping teams build the right thing. That decision moved me into product.
Software developer
I started as a developer because I liked building systems and solving technical problems. That hands-on background still shapes how I work with engineering teams today.
Topics I work on with teams.
If the ideas above are useful to you, these are the areas where I take on a limited amount of advisory and speaking work. Each engagement starts with a conversation about the actual problem.
AI Strategy & Transformation
Identify where AI creates real business value, prioritise the workflows worth automating, and integrate practical models into products and decisions.
Product Strategy & Leadership
Vision, customer discovery, roadmap design, prioritisation, and the operating models that let a product organisation move with confidence.
Consumer & Market Intelligence
Demographics, segmentation, mobility, and analytics translated into a clear picture of the customer and the competitive landscape.
Data & Analytics Strategy
Turn raw data lakes into decision support engines and analytics products that meaningfully change how the business operates.
Location Intelligence & Spatial Analytics
Geographic thinking applied to site selection, territory planning, customer acquisition, and long horizon investment decisions.
Keynote Speaking & Executive Workshops
Engaging keynotes and interactive workshops on AI, product management, consumer intelligence, and the future of technology.
The kinds of problems I keep coming back to.
Not case studies with numbers attached — just the recurring problems I've spent most of my career on, in enterprise analytics, spatial decision support, and applied AI.
Modernising an Analytics Platform
Bringing years of separate analytics assets into one platform that teams actually use, without breaking the workflows they already depend on.
Geography as a Decision Lens
Helping leaders see demographic and mobility patterns across markets, so decisions about where to invest are grounded in how people actually behave.
Practical Machine Learning
Deciding where a model genuinely changes an outcome, and where it just adds cost and complexity. Usually that is a much smaller list than people expect.
New essays, once a month.
One email a month with new writing and talks on AI, product, and geography. Unsubscribe whenever you like.
Your email stays private.
Get in touch.
If you'd like to talk — about a speaking engagement, a product problem, or something I wrote — send me a note and I'll reply personally.
Toronto, Canada. Available worldwide.
Reach out directly, or use the form. All inquiries are handled personally.
Speaking invitations, advisory work, questions about something I've written, or just a good idea you want to talk through. I read every message myself.